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Driving comfort zone leads to danger close to home

elephant.co.uk asked 3,800 customers involved in collisions how far they were from home when they occurred. It found that almost one in three took place less than a mile from home, with a further third taking place one to five miles from home, meaning that two thirds of accidents took place within five miles of home.

Brian Martin, managing director of elephant.co.uk, said, "Our research suggests that many drivers appear to be in a comfort zone when driving close to home on familiar roads, hence why such a large proportion of accidents occur there. It's so important to keep a full level of concentration when driving, whether you're just popping to the shops or starting or ending a longer journey. These results emphasise this even more."

elephant.co.uk also looked at what type of accidents people had most frequently when close to home. When looking at a distance of under a mile, the most common incidents included:

  • Hitting parked vehicles
  • Crashing whilst driving out of a minor road
  • Reversing into a vehicle
  • Hitting a wall

Brian continued, "It's interesting to note that the type of accidents people most commonly have close to home happen at lower speeds and involve less impact. In fact, these accidents could involve people simply manoeuvring in or out of their driveway. However, any accident is undesirable and certainly something you want to avoid so it's vital people stay alert and avoid complacency when driving close to home."

Issue date: 13/08/2009

 

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