Juliet once pondered "What's in a name?", but when it comes to a car the answer can be rather a lot.
Stories abound of carmakers who discover too late that the moniker they've chosen for their latest model means something wholly inappropriate in a key foreign market. Many are untrue, but choosing a name that works everywhere is tricky - particularly if you hit a bumpy patch in your home market.
However, Renault is causing consternation among the French after christening its prototype electric city car Zoé - a name which has recently become popular for Gallic girls.
And outraged parents - who fear that the car will devalue their daughters' name - are taking on the world's fourth-largest car manufacturer, insisting that the zero-emissions car would smell sweeter by another name.
Online petitions have sprung up, with one, launched by Sébastien Mortreux, going as far as branding Renault's actions "scandaleux".
"Because our daughters have a beautiful first name, which must not be associated with that of a car, let's unite to bring pressure on a multi-national which is going to destroy this pretty name for our children," he wrote.
"It is a scandal that they are able to use common first-names for a product."
It's not the first time a car has been given a girl's name, though, as owners of a Lotus Elise will know, while Mercedes drivers have the daughter of an entrepreneur to thank for that carmaker's name.
And, as events last week in Dorset show, it's not a one-way street.
