Drivers already have options if they're unsatisfied with a normal tin-top car - they can plump for a convertible, detachable hard top, or even a targa.
But while these evoke the glamour of continental motoring, thatcher Jim Goodland has brought a touch of old England to his straw-roofed car.
His Morris Traveller now sports a hefty fringe that complements the timber details on the bodywork.
It's more country inn that Riviera bar - appropriately enough for an owner who also runs a pub in rural Wiltshire.
Sir Alec Issigonis - best known as the designer of the Mini - worked on the Mosquito, forerunner to the family of Morris Minors that spawned the Traveller.
However, in his search for an efficient post-war small car, he's unlikely to have considered thatch as a roof material.
The traditional craft uses dry vegetation to drain water from the inner roof, and is still used widely across the world - though more often on homes than vehicles.
The UK is famous for its chocolate-box thatched cottages, but it's the House of the Five Senses at Efteling amusement park in the Netherlands that boasts the largest reed roof in the world - at a massive 4,500 square metres.
