Nearly half a million people in India have joined a waiting list for the world's cheapest runabout, the Tata Nano.
And, with each application form costing 300 rupees (approx £4) to fill in, the car's makers are thought to have made around £2 million without delivering a single vehicle.
The application forms are the first step on the way to buying a Nano, demand for which is thought to far outstrip supply.
The tiny motor costs the equivalent of £1,400, and can be financed with a seven-year loan - making it widely affordable in a country of more than 1.1 billion people.
After the 25 April deadline, 100,000 applicants will be picked by computer to receive one of the first batch of cars - expected to begin rolling off the production lines in July.
Last week, The Telegraph reported that bookings had been "poor", but Tata has described the latest figures as "encouraging".
The Indian Autos blog speculates that up to a million applications will have been received by the deadline.
