The newest addition to a group of elephants really stands out from the herd - instead of the usual dull grey, he is a strange pinkish colour.
Believed to be an albino, the little chap is just two or three months old and is part of a herd of 80 elephants in the Okavango Delta in Botswana.
And experts are keeping their fingers crossed for the calf's future.
The condition is extremely rare in African elephants, and may affect its long term survival - with fairer skin and sensitive eyes, albino animals struggle to cope with strong African sun.
But the calf may be lucky to have been born in the relatively verdant Okavango Delta, where it should be able to take a break under tree and cake itself in cooling mud.
Ecologist Dr Mike Chase, who has been studying the region's animals for 10 years, said that the baby had begun to shelter in the shade of its mother.
"This behaviour suggests it is aware of its susceptibility to the harsh African sun, and has adapted a unique behaviour to improve its chances of survival," he added.
"I have learned that elephants are highly adaptable, intelligent and masters of survival."
The news follows the discovery of a pink dolphin in a Louisiana lake earlier in March.
