The songs of David Hasselhoff may find another unexpected lease of life, if a new car interior ever makes it into production.
The Automotive Cockpit concept, revealed on the Design Launches blog, keeps an eye on young people's wheelmanship and uses electronic wizardry to dish up driving tips.
But take a wrong turn for safety and the concept begins to take a sterner line - by overtaking the car stereo.
Minor slip-ups are communicated by looping the music, but a more significant transgression is repaid by the playback of a 'Hoff' classic.
Major mistakes result in 'hüttenschlager', which the Jalopnik blog assumes, "is some mercilessly bad German traditional music totally uncool with the kids these days".