Can you tell someone's marital status from the car they
drive? elephant.co.uk thinks you can. The online car insurer
has looked at the choice of car colour of thousands of British
motorists and found the colour they choose may reflect if they
are married or single and if the have children or not.
elephant.co.uk studied its database of 700,000 UK motorists
and discovered:
- Single men prefer black cars, while married men choose
silver.
- Single women love red cars, but prefer green when they
get married.
- Motorists also ditch their red or black cars in favour
of brown or green ones once they have children.
Head elephant of elephant.co.uk, Nicole Joyce, said, "Our
research showed there is definitely a pattern to the colour
of car people choose and their marital status. Single men like
mysterious and risky black, while single women prefer exciting
and sexy red. But once they get married and have the responsibility
of being a parent, they tend to ditch these in favour of more
muted colours."
elephant.co.uk's research revealed:
- 29.6% more single men than married men have a black car.
- 21.9% more married men than single men choose a silver
car.
- 11.5% more single women than married women drive a red
car.
- 23.6% more married women than single women have a green
car.
- People with children are 17.7% more likely to choose green
and 46.6% more likely to choose a brown car than motorists
without kids.
Nicole Joyce, said, "Although our research is just a
bit of fun, it's interesting that single motorists prefer to
drive more exciting coloured cars. Maybe they are trying to
draw attention to themselves, while married people no longer
need to. But quite what our research says about married people
who drive red cars, I'm not so sure. Perhaps they are trying
to hide something!"
Issue date: 20-11-03 |
