press releases

Why not try us for your Prius?

How would you like to do your bit toward saving the world? This may sound like a tall order, but the car you drive can have a major impact on the environment, and probably the greenest car on the road is the Toyota Prius. To encourage people to think about the environment, leading insurer elephant.co.uk is lowering the recommended ABI insurance group on the Prius to make sure it is cheaper to insure.

elephant.co.uk will insure the Prius Hybrid T Spirit and Hybrid Auto at insurance group 7 instead of group 8 and the Hybrid T3 and T4 at group 6 instead of group 7, which could mean a potential saving of up to £100.

According to Toyota, the Prius is revolutionary as a result of its Hybrid Synergy Drive system which combines an electric motor and a petrol engine, and is part of Toyota's effort to create the ultimate eco car. This technology has now been recognised across Europe as the Prius has been voted Car of the Year 2005.

elephant.co.uk's managing director, Tanzie Oliver, explained why it decided to lower the premium, "We are a very environmentally aware company, and currently support both Born Free, who conserve endangered species and protect wildlife habitat around the world, and TUSK, who campaign for nature preservation in Africa. So, the idea of a more environmentally friendly way to drive is very appealing to us."

"Responsible environmentally conscious drivers are also likely to be responsible safety conscious drivers, and they are the type of driver that we like to insure."

So, what will this mean in terms of prices? elephant.co.uk compared the cost of insuring the Prius Hybrid T Spirit through itself and two competitors and came up with the following prices:

27-year-old male accountant living in Brighton:

Issue date: 13-01-05