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Internet beats telephone for quick sales service

If you are in a hurry and want to do things quickly and easily you can't beat going online. The convenience of doing things over the Internet has revolutionised how fast we can do things.

Cardiff based car insurance provider, elephant.co.uk has conducted research to find how long it takes to buy insurance over the telephone compared with on the Internet.

Internet shopping is more popular than ever, and car insurance is by far the most popular financial product bought online. According to research by Mintel, 5% of us bought our insurance over the Internet last year, and this figure is expected to double over the next two years.

elephant.co.uk timed how long it took to get a quote from eight leading insurance companies, both online and over the telephone. And if you want your insurance quick, then the Internet wins hands down.

Tanzie Oliver is head elephant at elephant.co.uk. She said, "I'm sure everyone would agree that buying car insurance is a chore. So saving time by going on the Internet is an attractive option. There is also the bonus that you can do it almost any time of the day. However, most companies also offer the option of speaking to someone on the telephone, as there are times when people want the reassurance of speaking to a human voice."

A researcher for elephant.co.uk did a blind shopping test, by posing as a customer buying insurance for herself. All factors were the same for each quotation.

On average, buying over the Internet was 2 minutes 3 seconds faster than over the telephone. This might not sound much, but the average customer contacts seven to eight companies when buying their insurance, so doing it on the Internet could save quite a bit of time.

Below are two tables which show the quickest over the telephone and Internet.

Companies surveyed by telephone:

# Company Time Telephone No.
1 More Th>n 4 minutes 54 seconds 0800 072 4186
2 elephant.co.uk 5 minutes 06 seconds 0870 013 1072
3 Direct Line 5 minutes 28 seconds 0845 246 8701
4 AA 6 minutes 09 seconds 0800 444477
5 Diamond 6 minutes 20 seconds 0800 362436
6 Norwich Union 7 minutes 27 seconds 0800 096 4715
7 Admiral 7 minutes 28 seconds 0800 600800
8 Churchill 8 minutes 18 seconds 0800 200300
Companies surveyed by Internet:
# Company Time Website
1 Norwich Union 3 minutes 20 seconds www.nudquote.com
2 elephant.co.uk 3 minutes 40 seconds www.elephant.co.uk
3 Diamond 3 minutes 43 seconds www.diamond.co.uk
4 More Th>n 3 minutes 56 seconds www.morethan.com
5 Direct Line 4 minutes 21 seconds www.directline.com
6 Churchill 4 minutes 59 seconds www.churchill.com
7 Admiral 5 minutes 02 seconds www.admiral.com
8 AA 5 minutes 46 seconds www.theaa.com

Tanzie Oliver, continued, "Our evidence indicates that most of our customers go online first to get a sample of quotes from different companies, but when it comes to buying, they prefer to speak to a sales advisor. This may offer the best option all round. Using the Internet as a fast and convenient way of comparing quotes, but a human voice when it comes to offering advice."

Issue date: 02-04-03

     
 

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